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Distribution
Details of the areas delivered to and an
explanation of internal circulation auditing,
which aims to ensure that all copies of the
publication are delivered exactly when and
where they should be.
Details of the areas delivered to and an
explanation of internal circulation auditing,
which aims to ensure that all copies of the
publication are delivered exactly when and
where they should be.
Safeguarding
Distribution...
The Observer knows that effective distribution is a lynchpin for maintaining
ongoing success for its advertisers. To this end there are a number of
safeguards and processes in place that aim to ensure copies of the Kensington
and Chelsea Observer are distributed where they should be, when they should
be.
The main process is an internal audit of distribution also known as back-checking, where within
48 hours of distribution, representatives from The Kensington and Chelsea Observer call on
households within the distribution area. Addresses are visited at random and householders are
asked if they have received the most recent edition of the publication. The householder then signs to
confirm receipt, if they are willing to do so, and the Observer's records are updated.
Your Account Manager will be pleased to clarify or expand on any of the points raised here, or
indeed any other issues you may have regarding The Kensington and Chelsea Observer's
distribution.
Distribution...
The Observer knows that effective distribution is a lynchpin for maintaining
ongoing success for its advertisers. To this end there are a number of
safeguards and processes in place that aim to ensure copies of the Kensington
and Chelsea Observer are distributed where they should be, when they should
be.
The main process is an internal audit of distribution also known as back-checking, where within
48 hours of distribution, representatives from The Kensington and Chelsea Observer call on
households within the distribution area. Addresses are visited at random and householders are
asked if they have received the most recent edition of the publication. The householder then signs to
confirm receipt, if they are willing to do so, and the Observer's records are updated.
Your Account Manager will be pleased to clarify or expand on any of the points raised here, or
indeed any other issues you may have regarding The Kensington and Chelsea Observer's
distribution.
See also Circulation
Overview
Direct (through the letterbox)
distribution to homes within the
Kensington and Chelsea area accounts for
the majority of The Kensington and Chelsea
Observer's distribution pattern. Bulk (display
stand) distribution and handout distribution
within the Kensington and Chelsea area
make up a smaller but high profile second
line. Subscriptions are available for
individuals and businesses outside the
Kensington and Chelsea area
Direct (through the letterbox)
distribution to homes within the
Kensington and Chelsea area accounts for
the majority of The Kensington and Chelsea
Observer's distribution pattern. Bulk (display
stand) distribution and handout distribution
within the Kensington and Chelsea area
make up a smaller but high profile second
line. Subscriptions are available for
individuals and businesses outside the
Kensington and Chelsea area
Map of Kensington and Chelsea by
ward. Not to scale. This map is
intended to give a simplified overview
of approximate boundaries only. For
further information see circulation.
ward. Not to scale. This map is
intended to give a simplified overview
of approximate boundaries only. For
further information see circulation.