Circulation
Full details of on print runs. Demographic
datasets of the Observer's readers.
Statistics on how many copies are printed
and the Observer's target audience.
...74% ABC1*
*Based on all People Aged 16 to 74 in Employment
in Kensington and Chelsea.
Number of people in AB and C1 occupations: 75,334. .Total number
of people in all other occupations, combined: 26,410.
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Unrivalled Demography...
Circulation:
Readership:
Format:
Frequency:
Cost:
20,000
40,000
Tabloid
Quarterly
Free
(£1 when sold)
73,742
5,844
1,644
2,358
10,356
10,390
10,065
5,043
Employed
Unemployed
Long-term unemployed
Student (economically active)
Retired
Student
Looking after home/family
Permanently sick or disabled
Employment Status
Kensington and Chelsea Residents
30,587

44,747

8,746
16,815

849
AB: Higher and intermediate managerial /
administrative / professional
C1: Supervisory clerical junior managerial
/ administrative / professional
C2: Skilled manual workers
D: Semi-skilled and unskilled manual
workers
E: On state benefit, lowest grade workers
Employment by Catagory
Kensington and Chelsea Residents
Key Area Statistics
Kensington and Chelsea
Source: 2001 Census
Crown Copyright
Reproduced under licence (No.C2007000461)

Note: These datasets are for total population of
the areas of Kensington and Chelsea. The
Kensington and Chelsea Observer distributes
20,000 copies of each edition within these areas.
Housing
Number of households with residents
Number of people per hectare
Average household size
Vacant household spaces
Owner-occupied

Population
Total number of people
Males
Females
Aged 0 to 15
Aged 16 to 74
Aged 75 and over

Qualifications (all people aged 16-74)
Qualifications at degree level or higher
No qualifications

79,146
131
1.96
4.50%
43.70%


158,919
75,959
82,960
24,794
124,869
9,256


51.5%
13.00%
For additional information see Distribution