Advertising Features
So much more information than an ad. An
explanation of the processes involved an
feature writing/planning.
An appropriately laid out feature can
have far more impact than a stand alone
advertisement. A feature is not simply an
advertisement: it is not regarded in the same
way as an advertisement.
    A feature creates interest and therefore
should be read with interest. Another obvious
advantage is that a feature can hold so many
more words, can impart so much information
and so can give the reader an opportunity to
become fully immersed in what you, as a
company, want to advertise.
Advertising is in itself effective,
but many believe that...
The process involved in creating your feature
means the Kensington and Chelsea Observer
team take on most of the workload. Initially there is
a telephone interview conducted by one of our editorial staff.
This tells us which aspects of your business we need to
focus on. The interview also gives us an opportunity to find
out your preferences, and offer our suggestions, on overall
appearance.
    A list of  further information which may enhance the
feature's content is compiled - a simple questionnaire - for
you to fill in as you see fit. An initial draft of the feature will be
submitted to you for approval within five working days. Any
"last minute" amendments are then implemented. The final
edit is sent to you to be "signed off".
What's Involved?
...readers see advertising
features in a different light.
Examples of advertising features created by the
Kensington and Chelsea Observer's team.
Advertising Features are available at no extra
cost. The price of a Feature in The Kensington and
Chelsea Observer  is the same as the cost of a normal
advertisement. Advertising Features are available in only full,
half and quarter page sizes.
Cost...
For current pricing structure see Ratecard